{"id":10487,"date":"2026-06-29T09:25:47","date_gmt":"2026-06-29T09:25:47","guid":{"rendered":"https:\/\/sustainalink.se\/projekt\/naturum-kullaberg-som-nod-for-lokal-naturturism\/"},"modified":"2026-06-29T11:04:00","modified_gmt":"2026-06-29T11:04:00","slug":"naturum-kullaberg-som-nod-for-lokal-naturturism","status":"publish","type":"projekt","link":"https:\/\/sustainalink.se\/en\/projekt\/naturum-kullaberg-som-nod-for-lokal-naturturism\/","title":{"rendered":"Naturum Kullaberg as a node for local nature tourism"},"content":{"rendered":"<div id=\"pl-10487\"  class=\"panel-layout\" ><div id=\"pg-10487-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-10487-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-10487-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1>Naturum Kullaberg as a node for local nature tourism<\/h1>\n<p>Are you interested in topics such as outdoor recreation, local development and sustainability? Then this is a thesis project for you!<\/p>\n<h2>Client<\/h2>\n<p>At the tip of the Kullahalv\u00f6n, next to Kullens fyr and surrounded by cliffs and the sea is naturum Kullaberg. Here, visitors have a view of the northern inlet to \u00d6resund and inside the visitor center you can for example take part in an exhibition about the Kullaberg nature reserve, look at the aquarium or learn more about local flora and fauna and get tips on hikes and excursions in the surrounding area. The Kullaberg nature reserve covers the western part of the peninsula and is characterized by dramatic nature with varied topography, steep cliffs and a unique flora and fauna that stands in contrast to the rest of Sk\u00e5ne.<\/p>\n<p>Naturum Kullaberg is owned by the Swedish Environmental Protection Agency and operated by the County Administrative Board. There are a total of 32 naturum in the country, all located next to different natural environments and with exhibitions and activities that, among other things, aim to provide information about local outdoor life and provide knowledge about the surrounding nature, cultural history and geography. More information about Sweden's various naturum can be found <a href=\"https:\/\/www.naturvardsverket.se\/en\/topics\/protected-areas\/sa-forvaltas-skyddade-omraden\/naturum\/\">HERE<\/a>.<\/p>\n<p>At naturum Kullaberg, they have worked actively over the years to engage visitors in various activities to explore the nearby nature. Recently they have had to cut back on that part of the business, but naturum Kullaberg has close collaborations with various local nature tourism companies. Through the concept of \"Diplomerade guidef\u00f6retag\", naturum Kullaberg has collaborations where companies can take a course at naturum. After that, naturum Kullaberg can provide information material from various companies that in some cases also use naturum as a starting point for their tours and activities.<\/p>\n<h2>Background<\/h2>\n<p>Naturum Kullaberg is located in the municipality of H\u00f6gan\u00e4s. To get to naturum, you can drive out onto the Kullahalv\u00f6n and park right next to it, or you can hike from the nearby towns of M\u00f6lle or Arild. From naturum, there are many different trails that cross the nature reserve, but most visitors take the short loop. Next to naturum, visitors can buy ice cream, food and souvenirs, visit the lighthouse and look at the magnificent view. There are also many nice swimming spots in the area, which the local towns have long been known for.<\/p>\n<p>The entire nature reserve in Kullaberg receives around 600,000 visitors each year, and the number of annual visitors to naturum Kullaberg is around 120,000. The majority come during the peak season between June and August, and more than half of the visitors are international tourists. A previous survey showed that only 2% of the annual visitors came from H\u00f6gan\u00e4s municipality. Maybe this is due to the high visitor pressure from tourists - or it is due to something else. Therefore, naturum Kullaberg is now curious about what they can do to become a more attractive destination for people from the local community as well.<\/p>\n<h2>Task<\/h2>\n<p>In this project, you get to investigate how naturum Kullaberg could become a more interesting destination for the residents of H\u00f6gan\u00e4s municipality. What initiatives could help create a stronger relationship between their business and the local community? Could naturum become a local meeting place? What is needed to make them more interesting as a destination for people living in the surrounding area? What types of activities or similar could they offer?<\/p>\n<div class=\"x_elementToProof\"><span class=\"h2\">Related SDG:s<\/span><\/div>\n<\/div>\n<\/div><\/div><div id=\"panel-10487-0-0-1\" class=\"so-panel widget widget_sow-image-grid panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image-grid so-widget-sow-image-grid-default-3627d621980b-10487\"\n\t\t\t\n\t\t>\t<div\n\t\tclass=\"sow-image-grid-wrapper\"\n\t\tdata-max-width=\"100\"\t\tdata-max-height=\"100\"\t>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-150x150.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"\" srcset=\"https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-150x150.png 150w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-300x300.png 300w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-1024x1024.png 1024w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-768x768.png 768w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-1536x1536.png 1536w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities-562x562.png 562w, https:\/\/sustainalink.se\/wp-content\/uploads\/2025\/11\/sdg_en_11_sustainable-cities-and-communities.png 2000w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-150x150.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"\" srcset=\"https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-150x150.png 150w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-300x300.png 300w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-1024x1024.png 1024w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-768x768.png 768w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-1536x1536.png 1536w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land-562x562.png 562w, https:\/\/sustainalink.se\/wp-content\/uploads\/2026\/06\/sdg_en_15_life-on-land.png 2000w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Are you interested in topics such as outdoor recreation, local development and sustainability? Then this is a thesis project for you!<\/p>\n","protected":false},"featured_media":10485,"menu_order":0,"template":"","projekt_typ":[43],"projekt_amne":[39,46,40,54],"projekt_sprak":[41,42],"class_list":["post-10487","projekt","type-projekt","status-publish","has-post-thumbnail","hentry","projekt_typ-thesis","projekt_mnesomrde-ekonomi-en","projekt_mnesomrde-landscape-biodiversity","projekt_mnesomrde-psycology-and-behavior","projekt_mnesomrde-society-policy-and-planning","projekt_sprak-english","projekt_sprak-swedish"],"acf":{"form":41,"uppdragsgivare":"Naturum Kullaberg","forkunskaper":"You study service management, human geography or any other programme or course that is relevant for the project","omfattning":"Thesis project on a bachelor's or master's level","plats":"Kullaberg\/H\u00f6gan\u00e4s","kontaktperson":"<p>Emma Sj\u00f6lander<br \/>\n<a href=\"mailto:emma.s@sustainalink.se\">emma.s@sustainalink.se<\/a><br \/>\n<a href=\"tel:0701917141\">070 \u2013 191 71 41<\/a><\/p>\n","ovrig_information":"<p>The client offer reimbursement for travels with public transport in conjunction with the project<\/p>\n"},"_links":{"self":[{"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/projekt\/10487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/types\/projekt"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/media\/10485"}],"wp:attachment":[{"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/media?parent=10487"}],"wp:term":[{"taxonomy":"projekt_typ","embeddable":true,"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/projekt_typ?post=10487"},{"taxonomy":"projekt_\u00e4mnesomr\u00e5de","embeddable":true,"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/projekt_amne?post=10487"},{"taxonomy":"projekt_sprak","embeddable":true,"href":"https:\/\/sustainalink.se\/en\/wp-json\/wp\/v2\/projekt_sprak?post=10487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}